Created a laid back luxury jewelry brand from the ground up —defining the brand identity, crafting the visual language, and leading creative across e-commerce, packaging, campaigns and more.

 

GET IT ON: Break the rules. Saving your jewelry for special occasions is so cliche. This is jewelry for everyday.

 

Aviva Winter breaks convention by integrating the worlds of fine and fashion jewelry. We call it laid back luxury, wearing jewelry you love anywhere, anytime. Dress it up or dress it down, we encourage you to browse us like your best friend's jewelry box. Elegant and edgy, sexy and sophisticated, our collections are designed to work together so you can mix and match endlessly, layering on confidence. 

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Besides not wearing us, there's no wrong was to style Aviva Winter.