Trend Direction
Trend Books
Immersive Trend Rooms
Product Development
Trade Show Design + Styling 
Photoshoot Direction
 

Shaped the direction of the men’s accessory market as leading trends for a billion-dollar brand—scouting global trends, curating seasonal trend books, and leading immersive presentations that guided major retailers. Translated emerging influences into actionable strategies, positioning the company as a leader in style and innovation and driving increased sales through more targeted, on-trend assortments.

​

As a Creative Director for a men’s accessory company, I traveled the globe to identify emerging styles and influences, transforming them into actionable insights for our brand and retail partners. My work included curating comprehensive trend books distributed to major retailers, providing a visual and strategic roadmap for upcoming seasons. I also designed and led immersive trend rooms, showcasing key themes and product innovations to drive buyer engagement and alignment positioning the company as an industry leader in style and innovation.